Christopher Ina is a product and experience design leader who has spent seventeen years shipping digital products for some of the world’s most recognizable brands.

Hi, I’m Chris.

I’m an award-winning product and experience design leader. I modernize complex enterprise platforms, connect in-store moments to digital, and deliver results clients can measure.

I lead product and experience design from zero to one: discovery, research, strategy, design and delivery. My work spans B2B and B2C, fintech, healthcare, AI-powered products and emerging technology, and it connects digital experiences creating moments people love and WANT to use.

I’m a player-coach. I build and lead cross-functional teams of designers, researchers, product managers, content strategists, writers and experience strategists, and I remain hands on with the senior craft. I measure the work by what it changes for the business and for the people who use it.